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TJAMAS™ : Behind the Craft

Behind the Craft. THE IDEA To create a lightweight, super comfortable casual pant - Better than your average Chino. Version 1 / 2020 FABRIC Light-weight Twill GSM 190 g/m DESIGN ...

The Sweatshirt had lost its way

Flashback into the 90’s 🔙 Benjamin Russell Jr., sounds familiar? Yes, the famous football player. 1926 was the year when he came up with an idea of an all-cotton practice jersey.   Soon, his so...

How we achieved a packaging revolution

The problem! Big problem Did you know? That packaging in the Fashion industry accounts for 59% of plastic consumption. We’re not talking about garment waste here – that's for another time. All toge...

The casual shirt you never had

For us TENCEL™ shirt is not just a shirt. It’s a story! While everyone is busy creating just another category of shirts we were focused on making the most perfect version of the casual shirt. Sou...

Why we cannot make a t-shirt for Rs. 500?

A t-shirt for 500 bucks! Who wouldn’t want that? We tried doing it but it costed us an arm, a leg & some really angry customers 😡. QUICK INSIGHT This is what goes in making a t-shirt or any gar...