On a bright Friday afternoon, casual chat between Karan & Shiv. TGIF 🍔

Karan: Hey Shiv! How do we change the fashion industry?


Shiv: I don’t know. What’s on your mind?


Karan: I was thinking that we need to change the way people looked at fashion.


Shiv: How do we do that?


Karan: Think about it? Brands throw thousands of styles at us, we buy them rather impulsively & end up owning pieces of clothing that go out of style very quickly.


Shiv: You maybe right! My wardrobe is over flowing with clothes that i’ve sparingly worn & yet I end up buying more.


Karan: Exactly! And I spend nearly 10 mins every morning thinking, what the hell am I going to wear today? In the end, i reach out for a staple.


Shiv: Same here.… I guess it’s with everyone.


Karan: We’re victims of fast fashion & over-consumption.

Mid 2017, in small 10x10 room with a handful of fabric swatches and a vision to help men build a more thoughtful wardrobe. Aristobrat was born. Launched with 5 t-shirts in White, Black, Maroon, Blue & Grey.

Karan: Shiv we’ve nailed it! Turns out people do like sensible fashion. They like versatility. They like minimalism. They like the idea of a thoughtful wardrobe.

Shiv: We need to give them more but for that we need a team.

Then the Avengers came in 💪🏻.......

MARTINA ANN RITCHIE

NEHA SALAM

Category Head

MARTINA ANN RITCHIE

Merchandiser

SANG

Digital Media Strategist

JEFFERY

Art Direction

PINKY

Customer Excellence

NAVEEN KULKARNI

Digital Partner

ROOPA

Retail Planner

..............that’s our story! Now let’s get the part why we ❤️ what we do.

DIRECT-TO-CONSUMER

HONEST PRICES, NO GIMMICKS. We sell directly to you—no middleman, just premium fashion at a fair price. Sometimes, we joke about our products costing lesser than an UBER ride to the airport.

THOUGHTFUL WARDROBE

We’ve always considered ourselves a lifestyle company at our very core. Always have. Always will. We make clothes to look effortlessly smart by bringing versatile wardrobe essentials in colors and styles that can mix and match, to make your life easier.

DO MORE WITH LESS

In a world of hyper-convenience and over-consumption, we want to strip away complexity from your everyday life allowing you to do more with less.

MODERN CLOTHING SYSTEM

Comfortable, season-less, versatile pieces that can be worn in multiple scenarios.

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