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Dressing up made easy.

Thoughtful Essentials

We create everyday essentials that add value, not clutter. Basic essentials are redeveloped with enhancements that provide both form + function.

Daily Wear System

Our products are designed to work together & with your existing pieces of clothing in a radically-efficient Daily Wear System which makes getting dressed absolutely quick & easy.

Versatility over Volume

Versatile pieces of clothing that you can mix & match with our products or something that you already have - do more with less.


Where we speak our minds to our heart's content.


An undeniable icon with lasting character & urban versatility. A man of today that will influence the generation of tomorrow.


Modern Clothing Essentials.