Behind the Craft.
THE IDEA
To create a lightweight, super comfortable casual pant - Better than your average Chino.
Version 1 / 2020
FABRIC
Light-weight Twill
GSM
190 g/m
DESIGN
Elastic Waistband
Concealed button
6 belt loops
Relaxed at thighs & seat
Tapered at ankle
Version 2 / 2021
FABRIC
Light-weight Cotton Sateen
Fluid Hand-feel
More lustre
GSM
210 g/m
DESIGN
Increased back-rise to avoid lowering of waist while sitting
Got the belt loops closer to the centre-back
Decreased elastic gathering at the waist for a cleaner look
''We believe in going deeper into the category to create a near-perfect version of the product. At every launch we aim to improve the fabric, aesthetics & the fit by keeping the core product intact.''
Version 3 / 2022
FABRIC
Developed a custom Cotton Fabric
Tighter construction for better compactness & durability
No change in lustre
Premium hand feel
GSM
230 g/m
DESIGN
Better room at thighs
Better leg opening for comfort yet a tapered appearance
Version 1 / 2020
FABRIC
Light-weight Twill
GSM
190 g/m
DESIGN
Elastic Waistband
Concealed button
6 belt loops
Relaxed at thighs & seat
Tapered at ankle
Version 2 / 2021
FABRIC
Light-weight Cotton Sateen
Fluid Hand-feel
More lustrous
Increase weight for compactness
GSM
210 g/m
DESIGN
Increased back-rise to avoid lowering of waist while sitting
Got the belt loops closer to the centre-back
Decreased elastic gathering at the waist for a cleaner look
''We believe in going deeper into the category to create a near-perfect version of the product. At every launch we aim to improve the fabric, aesthetics & the fit by keeping the core product intact.''
Version 3 / 2022
FABRIC
Developed Custom Cotton Fabric
Tighter construction for better compactness & durability
No change in lusture
Premium hand feel
GSM
230 g/m
DESIGN
Better room at thighs
Better leg opening for comfort yet a tapered appearance
(ja-maas)