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Epitome of Modern Classic

From structured indigo, washed to perfection to arrive at the right shade. The wash helps break it in, lend softness and give each shirt its own unique fade.

Karan, CEO & founder

The expert's take on: the Denim Shirt

''The denim shirt is probably one of my favorite wardrobe staples. There is something about the style that enhances your personality. Put it on & you feel confident, powerful; you get sense of self affirmation. Denim has this inherit masculanity where you don’t have to do much.''

'It goes really well with the brown tones especially under a blazer. Daniel Craig carried the same look in the most recent Bond movie, No time to Die.''

''Light-weight denim. A twist to the modern classic which makes this a perfect casual wear garment that can be worn year-round - Yes! an all-season shirt.''

''This one is a classic. The denim shirt paired smartly with jeans. You can wear a pair of white sneakers to-go-with, I personally prefer the brown Chelsea Boots.''