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We've done the difficult part of creating a business around the concept of one permanent collection. Now it's your turn.

STEP 1: UNDERSTAND YOUR LIFESTYLE

What you do during the week, your nature of work & who you meet plays a vital role in dressing up. If you are a banker or a salesman then you ought to own more shirts. Alternatively, if you work out of home or a café you would rather dress more casually. 

STEP 2: DE-CLUTTER

Remove everything that you haven’t worn from the past 6 months, items that have faded or worn-out and things that don't not fit you anymore. You'll be surprised at what comes out!  

STEP 3: MAKE THE CHANGE

Start with buying what you would need no matter what the occasion. These are called staples which include;

- Classic shirt in Black, White & Blue.

- T-shirt in Black.

- Tjamas or Everywear pants or a mix of both in Black, Grey & Biege. 

- Sweatshirt of your choice if you are into active lifestyle.

- Lastly, a Denim Shirt.

Does it make sense? Let's find out...

Cost of Owning all the staples (9 garments) = Rs. 15,990.

No. of outfits you can make by pairing them = 20+

Assuming that the minimum lifecycle per garment is 1 year;

Cost of ownership of 9 staples per month = Rs. 1,333

Now, that costs lesser than a Saturday night-out with your friends.

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Modern Clothing Essentials.