We've done the difficult part of creating a business around the concept of one permanent collection. Now it's your turn.
STEP 1: UNDERSTAND YOUR LIFESTYLE
What you do during the week, your nature of work & who you meet plays a vital role in dressing up. If you are a banker or a salesman then you ought to own more shirts. Alternatively, if you work out of home or a café you would rather dress more casually.
STEP 2: DE-CLUTTER
Remove everything that you haven’t worn from the past 6 months, items that have faded or worn-out and things that don't not fit you anymore. You'll be surprised at what comes out!
STEP 3: MAKE THE CHANGE
Start with buying what you would need no matter what the occasion. These are called staples which include;
- Classic shirt in Black, White & Blue.
- T-shirt in Black.
- Tjamas or Everywear pants or a mix of both in Black, Grey & Biege.
- Sweatshirt of your choice if you are into active lifestyle.
- Lastly, a Denim Shirt.
Does it make sense? Let's find out...
Cost of Owning all the staples (9 garments) = Rs. 15,990.
No. of outfits you can make by pairing them = 20+
Assuming that the minimum lifecycle per garment is 1 year;
Cost of ownership of 9 staples per month = Rs. 1,333
Now, that costs lesser than a Saturday night-out with your friends.
