Karan: Hey Shiv! How do we change the fashion industry?
Shiv: I don’t know. What’s on your mind?
Karan: I was thinking that we need to change the way people looked at fashion.
Shiv: How do we do that?
Karan: Think about it? We’re victims of fast fashion & over-consumption. Brands throw out thousands of styles at us, we buy impulsively & end up owning pieces of clothing that so out of style very quickly.
Shiv: You maybe right! My wardrobe is over flowing with clothes that i’ve sparingly worn & yet I end up buying more.
Karan: Exactly! And I spend nearly 10 mins every morning thinking, what the hell am I going to wear today? In the end, i reach out for a staple.
Shiv: Same here.… I guess it’s with everyone.
Karan: We’re victims of fast fashion & over-consumption.
HONEST PRICES, NO GIMMICKS. We sell directly to you—no middleman, just premium fashion at a fair price. Sometimes, we joke about our products costing lesser than an UBER ride to the airport.
We’ve always considered ourselves a lifestyle company at our very core. Always have. Always will. We make clothes to look effortlessly smart by bringing versatile wardrobe essentials in colors and styles that can mix and match, to make your life easier.
In a world of hyper-convenience and over-consumption, we want to strip away complexity from your everyday life allowing you to do more with less.
Comfortable, season-less, versatile pieces that can be worn in multiple scenarios.