Do more with less.

CARVED NICHE

What we are.

Minimal. Simple. Season-less. Lifestyle brand. Direct-to-consumer. Less Clutter. Less waste.

BETTER SENSE

What we are not.

Fast fashion. Another fashion house. Packing wardrobes. Filling lands. Polluting oceans.

FORM + FUNCTION

Thoughtful Essentials.

We take everyday essentials that add value, not clutter. We research categories, evaluate their strengths and weaknesses, filter them through our values, to create subtly innovative and elevated product - like a t-shirt made in bamboo cotton or a trouser-jogger hybrid.

ARISTOBRAT

An undeniable icon with lasting character & urban versatility. A man of today that will influence the generation of tomorrow.