App Our Story
Do more with less.
What we are.
Minimal. Simple. Season-less. Lifestyle brand. Direct-to-consumer. Less Clutter. Less waste.
What we are not.
Fast fashion. Another fashion house. Packing wardrobes. Filling lands. Polluting oceans.
FORM + FUNCTION
We take everyday essentials that add value, not clutter. We research categories, evaluate their strengths and weaknesses, filter them through our values, to create subtly innovative and elevated product - like a t-shirt made in bamboo cotton or a trouser-jogger hybrid.
An undeniable icon with lasting character & urban versatility. A man of today that will influence the generation of tomorrow.